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© Peter Macdiarmid/Reuters
The new high-tech Coca-Cola billboard, a 99-foot-wide neon colossus that uses
3,000 LED tiles, is unveiled at dawn in Piccadilly Circus in London.
The sign will use built-in cameras and an on-board weather station to respond
to the weather and interact with people looking at it from the ground.


ну о-очень большая интерактивная мидия. статья reuters (Coca-Cola Unveils High-Tech Billboard) и практически полный перевод у [livejournal.com profile] dassa.


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Date: 2003-10-01 02:16 am (UTC)
From: [identity profile] mznokia.livejournal.com
How do they get to be the lucky ones :)

Date: 2003-10-03 01:14 pm (UTC)
From: [identity profile] centralasian.livejournal.com
funny, [livejournal.com profile] zasu found it "scary"... and you think that the viewers are "lucky"...

Date: 2003-10-03 01:20 pm (UTC)
From: [identity profile] mznokia.livejournal.com
That is funny :)

Date: 2003-10-01 08:45 am (UTC)
From: [identity profile] zasu.livejournal.com
cool, yet scary... :/

i've probably read/seen too much sci fi for my own comfort.

Date: 2003-10-03 01:13 pm (UTC)
From: [identity profile] centralasian.livejournal.com
why scary? i mean, what scares you most ?

Date: 2003-10-05 06:29 pm (UTC)
From: [identity profile] zasu.livejournal.com
the cameras watching individual people, to respond to them. the problem is having so many cameras watching so many people in so many places, it is an easy jump to a big brother future.

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