congeries: (Default)
[personal profile] congeries
в жанре культурного обмена... попросили объяснить смысл лозунга и плаката в целом:



я попытылся, как мог, на ломанном английском... но не смог записать коммент у хозяина того журнала, поэтому пишу здесь. если у кого-то есть желание дополнить, то вэлкам, лучше, конечно, по-английски... но можно и так.



a bit of context: the is a classical, almost archetypical, poster (and slogan) of the soviet times. by the style, and content, it is from the 1920-s, may be 1930-s... although i can imaging its usage later on too, as a retro style. could be also quite a recent remake, since these things are getting popular lately. one has to judge its age by the quality of paper.

the slogan literally says "all [=everybody] to the communist subbotnik"... i guess, though, that foreign people would need a bit more explanations here : ))

grammatically, "Vse na..." means here "let's all go to...", may be with a slightly more demanding voice, and not just as pure invitation.

on the poster it is a voice of the "worker", a proletarian, who's calling others to join him and go to this "subbotnik"... but it could be also read as a voice of the party (= lenin) who's calling people to go to this event.

now, what's subbotnik: it's from russian "subbota", saturday. but it later became a special word, meaning a free and theoretically voluntary work, usually for the benefits of your country (city, street etc).

it was introduced in the 1920-s, and was used as a tool to mobilize free labor to do certain work, in their spare time (often during the weekends, so the name). actually, it was never too voluntary...: ((

most often "subbotniks" were used for cleaning streets, or the factories, or even offices, most often around the spring time. however, it could be also used for other reasons, like to collect paper scrap from the homes ("makulatura"), or metal scrap from the streets ("metallolom"), both being "favorite" sports of the soviet "pioners" (= members of the young communist union).

there is a famous painting (don't remember the painter, will put the referrences here later), of lenin himself participating in such a subbotnik and cleaning the territory of kremlin, thus showing good example to all people.

thus, these "subbotniks" were also called "leninskiy"... in addition to "kommunisticheskiy", or communist, with the meaning that they are called by the communist party, but also they all contribute to the building of the future communist society.

later in the 1970-s and 1980-s these "subbotniks" became ritualistic activities, usually run once in year, during the spring, and most often around april 22, the date of lenin's birthday. schoolchildren cleaned the gardens and territories around their schools, and people in general could clean streets, often very dirty after the winter, or their own offices (all for free).

these posters were therefore hanging up before the event, and served as "advertising billboards" to let people know that such an event will happen.

this is in brief what's it's all about... please, fire questions if you need more explanations :)) these memories are still quite alive, but getting rusty with years...


posters
Soviet_Union

Date: 2003-03-11 11:07 pm (UTC)
From: [identity profile] georgian.livejournal.com
Довольно-таки не хилое "как мог" в 12 абзацах :)))))

Date: 2003-03-12 12:40 pm (UTC)
From: [identity profile] centralasian.livejournal.com
да ну, какие это абзацы... в каждом по одному предложению :)

Date: 2003-03-11 11:34 pm (UTC)
From: [identity profile] balti.livejournal.com
ничего себе rusty memories... у нас до сих пор на подъезде вывешивают по весне "граждане жильцы.... давайте-ка по лопатке каждый и во двор. будет весело"
воистину, Ленин жил, жив и будет жить!!!

Date: 2003-03-12 12:41 pm (UTC)
From: [identity profile] centralasian.livejournal.com
я имел в виду, что моя память ржавеет... типа, торопитесь спросить, пока хоть что-то помню... понятно дело, что в а-ате этого добра ещё полной ложкой...

Date: 2003-03-11 11:40 pm (UTC)
From: [identity profile] ipain.livejournal.com
i would put the date of origin in '70s. ur making to much of it imho, i mean there are some comparable posters in say the us of a from that period, but with a theme of holiday sales.

Date: 2003-03-12 05:03 am (UTC)
From: [identity profile] endru.livejournal.com
yes! its from '70s - early '80s, im agree.

Date: 2003-03-12 08:02 am (UTC)
From: [identity profile] ge-m.livejournal.com
It is definitely poster of 70s. These metal constructions (cranes, towers or railroad-related stuff) are very characteristic and have been especially popular in "BAM"'s time period.

And "subbotnik"s were originated a little bit earlier during the Civil War, circa 1919.

Date: 2003-03-12 12:45 pm (UTC)
From: [identity profile] centralasian.livejournal.com
yep, agree... she later found a publication date on the poster, 1974.

Date: 2003-03-12 12:44 pm (UTC)
From: [identity profile] centralasian.livejournal.com
in fact, you are very right. after a second look on the poster it is clear that it is a style of the 1970s... no one would dare to paint lenin is this way in the 1930-s :)

Long Live Subbotniks! :)

Date: 2003-03-12 05:08 am (UTC)
From: [identity profile] endru.livejournal.com
Хочу вот добавить немного современного контекста.
Субботники не умерли. У нас вот в Молдавии ежегодно за неделю до празднования Пасхи народ (по большей части по собственной инициативе :)) наводит порядок в собственных квартирах/домах и (по инициативе местных ЖЭКов и городских властей) наводит порядок на прилегающих территориях. Никто никого ни к чему не принуждает, но многие люди (пенсионеры по большей части) в это время активно копошатся, а во дворах становится необычно чисто...

Date: 2003-03-12 06:19 am (UTC)
From: [identity profile] jensantarelli.livejournal.com
wow, thanks for the info! i just thought i'd pass on this tidbit... there is some tiny writing at the bottom and part of it has "(c) [something i can't read] 1974." perhaps i should take some pics zoomed in on the tiny type at the bottom as well.

when i was in college in central illinois, i used to go to this army surplus place occasionally and the owner liked me (probably because i was one of the few girls to ever go in the place). one day he asked me if i wanted that poster and i thought it looked cool so i took him up on it. despite not being on thicker, coated paper, it's in really good shape even now.

thanks again!

Date: 2003-03-12 06:57 am (UTC)
From: [identity profile] thedimka.livejournal.com
actually you can find tons of different soviet and russian posters on eBay.

but the storry is that for you it's memories of some past years, for us it's a lot more. it's so funny that in the states people take patriotic stuff way more serious than in russia and even in the soviet union (of the 70s and 80s)

Date: 2003-03-12 08:31 am (UTC)
From: [identity profile] hermitbird.livejournal.com
in the states people take patriotic stuff way more serious than in russia...

Makes sense! In the late 80's I'd hear this line often: the difference between Soviet and American propaganda is that the Americans take it seriously and the Soviets view theirs with a sense of humor.

And aesthetically speaking, Soviet propaganda is far more appealing to the eyes than American propaganda.

or something like that... still true, hmmm? the french fries are now freedom fries... gross. I never liked them anyway! I guess that's one for the american humor department.

Date: 2003-03-12 03:18 pm (UTC)
From: [identity profile] sarcasmosis.livejournal.com
hope it helped. :p

Date: 2003-03-12 11:51 am (UTC)
From: [identity profile] ariositey.livejournal.com
This men kommunist!
Page generated Feb. 27th, 2026 12:57 am
Powered by Dreamwidth Studios