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Ricardo Semler:: How and why of the workers' paradise
By Lucy Kellaway
Financial Times; Apr 14, 2003
Ricardo Semler looks at the tape recorder between us on the table and asks: "Why?" He is not questioning why I am recording the words of the world's most famously unusual businessman. He is asking why the technology of the tape recorder has improved so little in 25 years.
I say my machine works fine, though I don't always manage to put the tape in the right way round and press the "record" button. He looks at me as if I'm a fool.
Possibly the Brazilian businessman-philosopher thinks I am a fool anyway. I am here to interview him about his new book, The Seven Day Weekend, which is about how much he hates hierarchies. That very morning in the FT I had written an article saying how much I like them.
( всё интервью... )
довольно дурацкое интервью, на самом деле. но мужик интересный, у него по-хорошему парадоксальное мышление. не для того, чтобы продемонстрировать, а просто:
Once upon a time we committed ourselves to putting a man on the moon. What kind of similar commitment should we make now? What's the "moon shot" of the 21st century?
Bringing quality of life to the largest part of the world. All else is niche-oriented and ultimately unsatisfactory.
As the world heads down its current path, what should we fear most?
The ungluing of the first world from the rest.
What issue or issues will most define our future?
Longevity, which will increase.
Technology, which will continue speedily progressing but altering nothing essential.
Environment, which will still be considered secondary, and will hit us in the stomach again and again.
Work life, which should have gotten much better, and didn't, and suffers from excess lip service and no commitment to its structural bettering.
Unhappiness, which stems from excessive workload; insufficient time for inactivity (as opposed to leisure); and the treatment of love, quality of life, and peace as things that can be addressed in off-time.
(вопросы задавал Fortune; ответы давал Рикардо Семлер)
By Lucy Kellaway
Financial Times; Apr 14, 2003
Ricardo Semler looks at the tape recorder between us on the table and asks: "Why?" He is not questioning why I am recording the words of the world's most famously unusual businessman. He is asking why the technology of the tape recorder has improved so little in 25 years.
I say my machine works fine, though I don't always manage to put the tape in the right way round and press the "record" button. He looks at me as if I'm a fool.
Possibly the Brazilian businessman-philosopher thinks I am a fool anyway. I am here to interview him about his new book, The Seven Day Weekend, which is about how much he hates hierarchies. That very morning in the FT I had written an article saying how much I like them.
( всё интервью... )
довольно дурацкое интервью, на самом деле. но мужик интересный, у него по-хорошему парадоксальное мышление. не для того, чтобы продемонстрировать, а просто:
Once upon a time we committed ourselves to putting a man on the moon. What kind of similar commitment should we make now? What's the "moon shot" of the 21st century?
Bringing quality of life to the largest part of the world. All else is niche-oriented and ultimately unsatisfactory.
As the world heads down its current path, what should we fear most?
The ungluing of the first world from the rest.
What issue or issues will most define our future?
Longevity, which will increase.
Technology, which will continue speedily progressing but altering nothing essential.
Environment, which will still be considered secondary, and will hit us in the stomach again and again.
Work life, which should have gotten much better, and didn't, and suffers from excess lip service and no commitment to its structural bettering.
Unhappiness, which stems from excessive workload; insufficient time for inactivity (as opposed to leisure); and the treatment of love, quality of life, and peace as things that can be addressed in off-time.
(вопросы задавал Fortune; ответы давал Рикардо Семлер)
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