[PRO] Teletubies Come Tru!

"Dutch tech firm Philips Research has developed Lumalive fabric, which is embedded with light-emitting diodes powered by a battery pack the size of a deck of cards and weighting 110 grams. The company has sewn them into shirts and jackets that can be laundered; unwashable parts, like the battery pack, detach. "The diodes don't show up until they're lit up, says Philips, and then anything is possible: advertising displays on clothes, sports scores on couch cushions, recipes on kitchen curtains, weather reports on hotel drapes. "Not to mention the fashion potential." Talking Fabrics: New Brigth Idea for Textiles

Dutch tech firm Philips Research - исключительно символичная оговорка, кстати.