_____________________[PRO] Mom Finds Out About My Blog

MINNEAPOLIS, MN - In a turn of events the 30-year-old characterized as "horrifying," Kevin Widmar announced Tuesday that his mother Lillian has discovered his weblog.

"Apparently, Mom typed [Widmar's employer] Dean Healthcare into Google along with my name and, lo and behold, PlanetKevin popped up," Widmar said. "I'm so fucked."

Upon receipt of the e-mail, Widmar mentally raced through the contents of his blog. He immediately thought of several dozen posts in which he mentioned drinking, drug use, casual sex, and other behavior likely to alarm his mother.

"I don't have one of those sites that's a big tell-all about one-night stands and wild parties," Widmar said. "I mostly write about the animation I like or little things that happen to me and my friends. But there are definitely things in there that I wouldn't, well, write home to Mom about."

...

"The clock is ticking," Widmar said. "I've gotta act fast. At this very minute, she might be reading about the time I did Ecstasy last summer. If Mom finds that entry, I can pretty much count on our conversations for the next year being centered on the dangers of drug use."


лук, как обычно, рассмешил "до слёз" :) вся статья здесь.

[PER] corner the market :: warren buffet buying toilet paper

_____________________[PRO] Paul Otlet: Forgotten Forefather of Information Architecture

Paul Otlet: Forgotten Forefather of Information Architecture

"...he simply believed that documents could best be understood as three-dimensional, with the third dimension being their social context: their relationship to place, time, language, other readers, writers and topics.

Otlet believed in the possibility of empirical truth, or what he called 'facticity'— a property that emerged over time, through the ongoing collaboration between readers and writers. In Otlet's world, each user would leave an imprint, a trail, which would then become part of the explicit history of each document."


"In 1934, years before Vannevar Bush dreamed of the memex, decades before Ted Nelson coined the term "hypertext," Paul Otlet envisioned a new kind of scholar's workstation: a moving desk shaped like a wheel, powered by a network of hinged spokes beneath a series of moving surfaces. The machine would let users search, read and write their way through a vast mechanical database stored on millions (!) of 3x5 index cards.

This new research environment would do more than just let users retrieve documents; it would also let them annotate the relationships between one another, "the connections each [document] has with all other [documents], forming from them what might be called the Universal Book."


действительно, отлёт - супер дядечка был, судя по всему.

_____________________[PRO] In Market Segmentation, What Counts Is Needs

Selling To Nonconsumers :: In Market Segmentation, What Counts Is Needs

Over 60% of new product efforts are scuttled before they ever reach the market, and of the 40% that do see the light of day, 40% fail to become profitable and are withdrawn from the market.

Christensen points out that though the new-product failure rate is high, 'failures are not really random.' They are a result of the difficulty of the task: How to connect disruptive innovations with the right customers to create a foothold in the market, then grow profitably along the sustaining trajectory. And identifying those disruptive footholds means 'connecting with specific jobs your customers are trying to get done in their lives.'

Interesting discussion about market segmentation, which he defines as the 'categorization stage of theory building.' And here's correlation vs causation again - according to Christensen, "attribute-based categorization of either/both products or customers can reveal correlations between attributes and outcomes - but only "circumstance-based categorization (ie., segmentation schemes) tell causality" what features, functions, and positioning will cause customers to buy a product.

In other words, customers "hire" products to do specific "jobs," so it's best to segment the markets to mirror the way customers experience life. The critical unit of analysis is the circumstance, not the customer, which to me suggests qualitative, not quantitative, research. My instincts tell me this is right. And it actually also "fits" with the way we already structure our ideation projects, so that makes me all the happier about it!

Bottom line: One disruptive strategy is to compete against "nonconsumption" for 'nonconsumers." Traditional quantitative market research won't identify these folks or the jobs they are trying to do. The best way to determine this market is to observe what people seem to be trying to do, then ask them about it. And only after you have identified those needs would you then move into quantitative research to determine the size of the market. Until you know what's needed, you can't figure out how many people might have that need.

Corante :: Tech News Blog

[PER] О чём думает овца, уставившись в одну точку

ovca_thinker, или О чём думает овца, уставившись в одну точку

милый farsh...

[PER] автоматический дизайн

"Любому конструктору всегда приятно, что его труд интересует людей за границей, будь то удачный комбайн, сенокосилка или автомат" - новости из голландского города Делфта.